Racist Trolls Celebrated the Election by Texting Black Voters to “Pick Cotton”

A white triangle on a red background. The triangle evokes the shape of a KKK mask, but instead of two eye holes there are three grey dots, like the icon messaging apps use to show someone is typing.

Researchers are investigating the source of the messages.Mother Jones illustration

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The day after Election Day, predominantly Black recipients received racist, trollish text messages telling them they had been “selected” to “pick cotton at the nearest plantation.” The messages were sent from varying numbers and area codes, and sent to recipients in at least eight states, including Georgia, North Carolina, Wisconsin, Virginia, Mississippi, South Carolina, Ohio, and Alabama. Students at both Alabama State University and the University of Alabama reported getting the messages; some Twitter users reported that children or teens too young to vote also received them.

The foul texts generated anger, fear, and a somewhat muted response from law enforcement, with the FBI confirming in a statement that it was “aware” of the incident and is in communication with the Justice Department and “other federal authorities” on the matter. Now, political violence researchers at Princeton University have a theory about how the messages targeted Black recipients, and advice for those who received them. 

Researchers at the Bridging Divides Initiative, a nonpartisan think tank at Princeton that studies and attempts to mitigate political violence, wrote in a rapid response analysis that the language of the texts appears to have been drawn from 4chan and from a now-deleted subreddit that was removed by Reddit’s moderators.

“An individual or individuals likely copy-pasted the text and used virtual phone numbers to send out the texts, selecting recipients based on their demographic profile,” the researchers wrote. “The recipient phone numbers could have been obtained via a data broker or a pre-existing data breach.” 

The Princeton researchers also wrote that they consider the security risk posed by the messages to be “low,” considering they didn’t contain other personally identifying information targeting the recipients, like their addresses. They advise recipients not to post screenshots of the messages that could inadvertently expose identifying information like phone numbers. They also recommend reporting the texts to the Southern Poverty Law Center, which has condemned the messages and said it’s investigating their origin, or to local law enforcement.

Along with the FBI, Virginia’s attorney general has condemned the messages; a spokesperson with the Federal Communications Commission told Virginia’s 13News Now that the agency is also looking into the messages “alongside federal and state law enforcement.” NAACP President and CEO Derrick Johnson explicitly tied them to the election results, writing in a statement: “The unfortunate reality of electing a President who, historically has embraced, and at times encouraged hate, is unfolding before our eyes.  These messages represent an alarming increase in vile and abhorrent rhetoric from racist groups across the country, who now feel emboldened to spread hate and stoke the flames of fear that many of us are feeling after Tuesday’s election results.”

Johnson added that the threat contained in the messages “is not only deeply disturbing, but perpetuates a legacy of evil that dates back to before the Jim Crow era, and now seeks to prevent Black Americans from enjoying the same freedom to pursue life, liberty, and happiness.” The NAACP also said it’s encouraging the FBI and local law enforcement “to take these messages seriously and respond appropriately.”