Welcome to Hell

Welcome to Hell 1

Cillian Sherlock/PA Wire/Zuma

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Last night, in a Twitter Spaces marred by glitches, Florida Gov. Ron DeSantis announced that he was running for president. Within hours, former President Trump took to Instagram with a seemingly AI-generated video so absurd that I had to double-check that it was in fact posted by @realdonaldtrump.

The video, laced with homophobic and anti-Semitic innuendo, sees Elon Musk, Ron DeSantis, George Soros, Klaus Schwab, Dick Cheney, Adolph Hitler, the devil, and the FBI in a fictional Twitter Space. In the video, DeSantis attempts to announce his presidential run but is interrupted by a babbling Soros, a coughing Cheney, a yelling Hitler, and an FBI representative who publicly wonders, “OK, so how are we gonna take out Trump, you guys?”

After DeSantis manages to spit out the words, “I’m running for fucking president, okay?” Trump’s voice—also seemingly AI-generated, despite coming from his own Instagram account—jumps in to make his 2024 presidential pitch: “The devil, I’m gonna kick your ass very soon. Hitler, you’re already dead. Dick Cheney, sounds like you’ll be joining Hitler very soon. Klaus Schwab and George Soros, I’m putting both your asses in jail. And Ron DeSanctimonious can kiss my big beautiful 2024 presidential ass.”

The video is a preview of a 2024 Republican primary that will see DeSantis and Trump rolling around in the muck, using whatever memes are at their disposal to score internet points and, hopefully, votes. If there was ever a time when presidential races were dignified and respectful, well, that’s long in the rearview. Welcome to 2024. Welcome to hell.